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Board & Management

Board of Directors

James Spenceley
Non-Executive Chairman

Previously founder & CEO of Vocus Communications (ASX:VOC), one of Australia’s largest telcos growing it into an ASX 100 Company.

Raised more than $750m in equity across multiple businesses and participated in 15 acquisitions worth $2.3B.

Chairman of Airtasker (ASX:ART), Non-Executive Director of Kogan (ASX:KGN), Think Childcare (ASX:TNK) and of children’s charity, the Humpty Dumpty Foundation.

Anthony (Tony) Grist
Non-Executive Deputy Chairman

Extensive public markets and capital markets experience in Australia and overseas.

Previously co-founder and Chairman of ASX listed Amcom Telecommunications Ltd leading its merger with Vocus Communications.

Grew Amcom to be the largest shareholder of iiNet, Australia’s 2nd largest DSL internet service provider.

Director of the PLC Foundation, The Minderoo Foundation, and of the Fremantle Football Club.

Matthew Hollis
Non-Executive Director

Successful high growth sales, marketing and product specialist in the IT&T space since 2005.

Served as an executive director at ASX-listed Superloop (ASX:SLC) gaining an in-depth insight into the telco landscape in Singapore and Hong Kong.

Previously at PIPE Networks prior to its acquisition by TPG, and at ASXlisted Vocus (ASX:VOC) helping grow the sales team from 3 to 110 salespeople driving sales to support its $5B market cap.

William (Paul) Reid
Non-Executive Director

Spearheaded Swoop’s strategic direction model over the past 5 years

Managed network deployment for Swoop across Australia along with the development of the Business Grade product and Wholesale Partner Channel.

Previously a management consultant with over 15 years of experience, holding roles as Principal at A.T Kearney, and Senior Management Consultant at Anderson Consulting.

Jonathan Pearce
Non-Executive Director

Over 15 years’ finance experience primarily in funds management and corporate finance for small and midcap companies listed on the ASX.

Currently a portfolio manager at the CVC Emerging Companies Fund where he manages investments in growth companies primarily located in Australia.

Director of AI-Media (ASX:AIM) and Stemify (ASX:SF1).

Previously held senior roles at Blue Ocean Equities and Canaccord Genuity.

Jonathan Pearce is an existing Non-Executive Director of Stemify Limited

Senior Management

Alex West
Group Chief Executive Officer

Alex has over 20 years industry experience leading and integrating highly efficient teams.

Most recently as Head of Integration then Group COO at Superloop (ASX:SLC) delivering key infrastructure networks in Australia and internationally

Previously at Vocus leading and building their Infrastructure team organically and through acquisition, into one of the largest fibre infrastructure teams in Australia.

Alex has also held the positions of Operations Manager and Major Projects Director at PIPE Networks before the acquisition by TPG.

Patricia Jones
Chief Financial Officer

Commencing her career with KPMG Sydney, Patricia has since had over 20 years commercial experience in senior finance roles in ASX listed entities Stockland Group (ASX:SGP) and GPT (ASX:GPT), CPB Contractors (one of the largest operating companies of the ASX listed CIMIC) and the capital funds division of Macquarie Group. (ASX:MQG)

Coming from these senior financial management roles in large/ASX listed companies, to more recently building successful Finance teams as CFO of Paynter Dixon and Better That, Patricia is not afraid to be hands on whilst still having the knowledge and experience to look strategically at what we need long term to achieve our vision for Swoop Australia.

Louise Bolger
General Counsel

Louise leads Swoop’s legal, risk and compliance function as General Counsel and Company Secretary. She has over 20 years’ experience as an in-house telecommunications, media and technology lawyer and company secretary having held General Counsel and Company Secretary roles with numerous ASX-listed companies.

Louise holds a Bachelor of Laws (Hons) and a Bachelor of Arts (Modern Asian Studies) from Griffith University and is a Fellow of the Governance Institute of Australia.

Simon Robson
Chief Integration Officer

Simon has over 25 years change management experience in the Telecommunications and Financial Services sectors spanning multiple geographies. Simon is adept at balancing the competing needs of all Executive stakeholders and building high performing teams that are distributed nationally.

As the Chief Integration Officer, Simon’s role at Swoop is to support our strategic acquisition agenda by leading the program delivery management of our corporate integration activities. Simon is also responsible for the development of our future state applications that support both our fast growing team and our amazing customers across Wholesale, Channel, Business and Retail.

Tom Berryman
Chief Technology Officer

Tom Berryman is the Chief Technology Officer (CTO) and Co-Founder for Australian ASX-listed telco Swoop (ASX:SWP).

With over 18 years of experience in the IT and telecommunications industry, he has been instrumental in building and scaling networks both in Australia and internationally.

Tom oversees the team driving the innovation that empowers the rapid rollout of Swoop’s fixed wireless network to regional and rural Australians. He was also the co-founder of wholesale telco services provider AnyCast and founder of NBN reseller DCSI Broadband. Both were acquired by Swoop Holdings in 2020.

Sherene Shridhar
Chief People Officer

Sherene is a passionate People and Culture Leader specialising in empowering teams, building culture and emotional intelligence, and is an advocate for healthy workplace well-being.

Notable projects include driving a performance culture that empowers employees to adopt an entrepreneurial mindset within an ASX-listed framework for Australian Ethical Investment (AEI). Sherene also mentored a national HR team at Data61, improving team performance and business impact as assessed by key stakeholders from 38% in 2019 to 78% in 2020.

Sherene is proactive in business transformation, change management, diversity and inclusion and strategic advisory through first-hand experience and genuine passion.

David Michaels
Chief Revenue Officer

David Michaels has extensive experience within the telecommunications industry, particularly as Swoop’s former Head of Sales & Marketing, as well as other senior sales managerial roles with ASX-listed telco companies over the past decade, including Vocus Group Limited (ASX:VOC).

During his time as Swoop’s former Head of Sales & Marketing, the consumer and business division sales increased by 200% and marketing customer acquisition costs improved, contributing to the company’s overall financial success. ​

As the Chief Revenue Officer, David is responsible for driving revenue growth and profitability, while overseeing financial strategies to continue fuelling Swoops’ impressive growth and national expansion across urban and regional Australia.

Declan O’Callaghan
Chief Operations Officer

Declan brings over 25 years of experience working in senior leadership roles with other ASX-listed telco companies including Voiteck and Vodafone (ASX:VPG), to Swoop.​

In Declan’s role as the Chief Operating Officer, Declan primarily oversees all areas of the business related to operations, from supporting the business in providing the best network through to onboarding and support for all Swoop’s customers, to deepen the support of Swoop as a major challenger brand to the larger telcos, particularly in regional Australia.​

Declan aims to use his role as a COO to assist the wider team to shine through accountability and values and support Swoop deliver on its collective purpose, to give everyone in Australia a better telco experience.

Rob Ebden
Chief Commercial Officer

Rob brings over 25 years of experience in management, sales, and finance across the ICT, healthcare, and leisure sectors in global markets like Australia, Europe, and the Middle East.

An expert in strategic development, Rob has enhanced organisational growth and profitability through strong customer relationships and effective management of complex M&A and ERP projects.​

As the Chief Commercial Officer at Swoop, Rob drives growth and profitability, combining strategic insight with a commitment to operational excellence and team leadership.